Welcome to Hockey’s U-niverse

The Next Chapter in Adult Hockey Culture: Community, Media, and Movement

Something bigger than a brand is forming behind every late-night game, every empty-net goal, and every post-game laugh in the parking lot.

That something is Hockey’s U-niverse, the next evolution of the Ultimate Adult Hockey League (UAHL) and the Ultimate Adult Sports Group (USG).

It’s where adult hockey players, fans, and partners come together to grow the game, celebrate the lifestyle, and strengthen the community that keeps hockey alive long after the pros have left the ice.

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The Vision: Hockey, Re-Engineered from the Ground Up

For years, we’ve been building more than leagues. We’ve been building connection.

• UAHL Hockey redefined what a local adult league could be - organized, spirited, and community-first.

• The Late Slot gave players and fans a voice through authentic hockey lifestyle apparel and media coverage.

• ProScore, our upcoming app, will bring the game’s data, stats, and stories together in one interactive platform.

• And U-Partners, U-Developers, and U-Charities are creating infrastructure, sponsorship, and impact projects to sustain the sport for decades.

Hockey’s U-niverse is where it all connects, a digital and physical ecosystem designed to bring hockey fans across North America closer to the game, the culture, and each other.

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Coming Soon in Hockey’s U-niverse

🏒 The Media Layer

We’re expanding Late Slot Media to feature behind-the-bench documentaries, player interviews, highlight reels, and fan-driven hockey stories that showcase the passion of the beer league hockey community and NHL fan culture.

🧢 The Brand Layer

Our Late Slot drops - including the Autumn Skies Cap 2 - are just the beginning. Expect new hockey lifestyle apparel, streetwear, and team merch designed by players and inspired by rinks across North America.

🤝 The Community Layer

Through U-Charities and U-Partners, we’re launching league fundraisers, local sponsorship programs, and cross-community tournaments, connecting beer league teams, youth hockey programs, and community rinks under one unified movement.

📊 The Technology Layer

With ProScore, every player will soon have a digital record of their stats, highlights, and milestones, turning league data into stories that fuel hockey’s future.

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Our Mission

To create an ecosystem where adult hockey players, fans, and brands can connect, collaborate, and grow together; transforming a sport into a sustainable community and a global movement.

This isn’t a campaign; it’s a commitment.
This is Hockey’s U-niverse: built by players, powered by fans, and guided by passion.

Stay tuned for our upcoming podcasts, events, and media launches as we unveil the next phase of the USG ecosystem.

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Footnotes

The Late Slot Movement is the heartbeat of Hockey’s U-niverse — a community built through the Ultimate Adult Hockey League and powered by the Ultimate Adult Sports Group (USG). We unite adult hockey players, fans, and partners through charity events, U-Charities initiatives, local leagues, and community sponsorships that give back to the sport we love. From ProScore game tracking to U-Partners sponsorship programs and U-Developers rink projects, every branch of USG works to connect the North American hockey community. Together, we’re building a lasting legacy — one game, one story, and one drop at a time — and proving that hockey culture, sports media, and community impact can all share the same locker room.
Join the Movement →